
Market entry planning
Discuss your objectives, current challenges and priorities for entering Japan. Define the questions to resolve and the next steps to explore.

FOR INTERNATIONAL COMPANIES
Explore a path into Japan with Annex.
We help international companies and brands consider their next steps through e-commerce and business development.
OUR APPROACH
We welcome enquiries from companies across all regions. Your home market is not a restriction. We begin with your products, business stage and goals, then discuss the support that fits your plans for Japan.
Our approach draws on experience in domestic and cross-border e-commerce, alongside business development at Alibaba Group and Ant International.

Discuss your objectives, current challenges and priorities for entering Japan. Define the questions to resolve and the next steps to explore.

Explore how e-commerce could support your Japanese market entry, drawing on experience in domestic and cross-border launches.

For brands considering TikTok Shop in Japan, discuss store setup, live commerce and ongoing operational support.

Support for marketing strategy and execution tailored to Japanese audiences, your brand and your business goals.

Support for planning and coordinating advertising campaigns across digital channels and offline media in Japan.

Support for establishing a Japanese entity, including project coordination and liaison with relevant specialists.

Coordinate timelines, stakeholders and deliverables to keep your Japan market entry and local business projects moving forward.

Support for local sales activities, from prospect outreach and business discussions to ongoing follow-up.

Discuss an arrangement for a representative director of your Japanese entity, with responsibilities and terms defined for your business.
Scope, fees and timing are agreed individually after an initial discussion.
ABOUT ANNEX
Annex LLC is based in Osaka, Japan. Our representative, Takuya Takeyama, has held business development and country manager roles at Alibaba Group and Ant International, and has experience launching domestic and cross-border e-commerce businesses.
We bring that experience to conversations about building your business in Japan.
JAPAN MARKET ENTRY INSIGHTS
Explore ten practical guides covering company setup, marketing, sales and operations in Japan.
Explore the guides ↗CONTACT
Share your product, current situation and goals for Japan.
We will discuss the scope of support for your business.